Which of the following statements regarding consumer evaluation of alternatives for services is true?
A) The consumer's evoked set of alternatives is larger with services than with goods
B) Consumers seldom select the first acceptable alternative and prefer to search through many alternatives
C) For nonprofessional services, consumers' decisions often entail the choice between performing the services for themselves and hiring someone to perform them
D) The typical customer's evoked set seldom includes self-provision
E) The primary reason for larger evoked sets is the ease with which adequate purchase information can be obtained

Question

Quizplus · Accepted Answer

For nonprofessional services, such as house cleaning or lawn care, consumers are often deciding between performing the service themselves or hiring someone to perform it. This makes the decision-making process different from goods, where the decision is typically just between different brands or models.

Which of the Following Statements Regarding Consumer Evaluation of Alternatives