Because services are intangibles, customers do not need evidence of service in order to know they have been served.

Question

Quizplus · Accepted Answer

Services may be intangible, but customers still need evidence of having received the service in order to know they have been served. This evidence can include physical cues (such as a clean room in a hotel) or social cues (such as a friendly greeting from a restaurant server). In some cases, customers may rely on service guarantees or testimonials from others as evidence that the service will be satisfactory.

Because Services Are Intangibles, Customers Do Not Need Evidence of Service