For years, Texaco used the slogan, "You can trust your car to the man who wears the star". Which dimension of service quality was the Texaco promotional campaign emphasizing?
A) Reliability
B) Responsiveness
C) Assurance
D) Empathy
E) Tangibles

Question

Quizplus · Accepted Answer

The slogan emphasizes "trust," which relates to assurance, highlighting the confidence and trustworthiness of the service provider.

For Years, Texaco Used the Slogan, "You Can Trust Your