Which of the following statements about customer satisfaction is true?
A) Satisfaction cannot be defined quantitatively
B) Customer satisfaction can only be analyzed if it is considered to be a static occurrence
C) Customer satisfaction can only be determined through anecdotal evidence
D) Satisfaction may be associated with feelings of ambivalence when there is a mix of positive and negative experiences
E) Customer satisfaction is not influenced by price

Question

Quizplus · Accepted Answer

This statement is true as satisfaction can be complex and is not always binary. It is possible for a customer to have both positive and negative experiences with a product or service, leading to ambivalence in their overall level of satisfaction. The other statements are false. Satisfaction can be defined and measured quantitatively, analyzed as a dynamic occurrence over time, and influenced by a variety of factors including price. It can also be determined through both qualitative and quantitative methods.

Which of the Following Statements About Customer Satisfaction Is True