Mass _____ entails designing products and services to fit each customer's individual needs.
A) Segmentation
B) Standardization
C) Individualization
D) Customization
E) Heterogeneity

Question

Quizplus · Accepted Answer

Mass customization involves designing and delivering products and services to meet each customer's individual needs while still achieving mass production efficiency. Segmentation involves dividing a large market into smaller groups of consumers with similar needs or characteristics. Standardization involves creating a standardized product or service that is the same for all customers. Individualization is similar to mass customization in that it seeks to provide tailored solutions to each customer, but it refers more specifically to personalization of the customer experience rather than product design. Heterogeneity refers to the natural variation in customer needs and preferences within a market.

Mass _____ Entails Designing Products and Services to Fit Each