As a result of relationship marketing, customers experience specific relational benefits. These include:
A) Social support, esteem benefits and self-actualization benefits
B) The upper level benefits described on Maslow's hierarchy
C) Confidence benefits, special treatment benefits and social benefits
D) Trust, value and no switching costs
E) Social relationships and utilities

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers, providing them with confidence benefits (trust and reduced anxiety), special treatment benefits (personalized services), and social benefits (developing personal relationships).

As a Result of Relationship Marketing, Customers Experience Specific Relational