The key to success in the _____ stage of the customer relationship is the firm's ability to organize and use information about individual customers more effectively than its competitors.
A) Friendship
B) Ally
C) Colleague
D) Comrade
E) Partnership

Question

Quizplus · Accepted Answer

The given stage of the customer relationship is not listed, but based on the options provided, the best choice may be "Partnership." In this stage, the firm should have already established a relationship with the customer and be focused on retaining their business. The key to success in this stage is to effectively use customer information to customize the relationship and provide value-added services. This can help differentiate the firm from its competitors and strengthen the partnership with the customer. The other options listed do not accurately describe this stage of the customer relationship.

The Key to Success in the _____ Stage of the Customer