After a service firm maps the service process from the customer's point of view,the next step in building a service blueprint is to:
A) Draw the lines of interaction and visibility
B) Link customer and contact person activity to needed support function
C) Map the service process from the customer contact person's point of view
D) Identify the physical evidence needed to support service quality
E) Add evidence of service at each customer step

Question

Quizplus · Accepted Answer

Drawing the lines of interaction and visibility is the next step after mapping the service process from the customer's perspective. This helps in visually distinguishing between the front-stage and back-stage activities and interactions in the service process.

After a Service Firm Maps the Service Process from the Customer's