To better target its business travelers, Canadian Airline has set up gate-side business centers for last-minute faxes and phone calls and massage chairs to knead out knotted muscles after a long commute. These gate-side business centers are an example of a:
A) Major innovation
B) New service for the currently served market
C) Service line extension
D) Service improvement
E) Style change

Question

Quizplus · Accepted Answer

The gate-side business centers are a new service offered to the existing market of business travelers, enhancing their travel experience with additional amenities.

To Better Target Its Business Travelers, Canadian Airline Has Set