American Airlines conducts ongoing in-flight surveys to assess passengers' perceptions of the ticket buying process,gate agents,flight attendants,food and beverage service,condition/comfort of airplanes and adherence to departure/arrival schedules.American Airlines' research provides feedback on _____ measurements.
A) Hard
B) Basic
C) Formal
D) Soft
E) Informal

Question

Quizplus · Accepted Answer

The question is asking for the type of measurements American Airlines is using for their in-flight surveys. The options given are hard, basic, formal, soft, and informal. Based on the definitions of these terms, it is clear that American Airlines is using soft measurements, which are subjective and relate to customer perceptions and opinions. The other options are not relevant to this question as they refer to different types of measurements.

American Airlines Conducts Ongoing In-Flight Surveys to Assess Passengers' Perceptions