If you are wanting your customers to be satisfied with your products, should you offer many choices or just a few options?
A) Maximizers would be more satisfied with more choices; satisficers would be fine with fewer choices.
B) Satisficers would be more satisfied with more choices; maximizers would be more pleased with fewer choices.
C) Fewer options would lead to higher levels of satisfaction.
D) More choices would make everyone happier.

Question

Quizplus · Accepted Answer

Satisficers are customers who are content with finding a product that meets their core needs, while maximizers are customers who want to find the absolute best product available. Maximizers tend to become overwhelmed when faced with too many options, while satisficers are more likely to appreciate having a diverse selection. Therefore, offering more choices may lead to greater satisfaction for satisficers, but could leave maximizers feeling discontent. Offering a moderate number of options could balance the needs of both types of customers.

If You Are Wanting Your Customers to Be Satisfied with Your