In making a decision you rely on the opinion of experts and the behavior of your best friends. According to the elaboration likelihood model, which route to persuasion have you used?
A) central
B) peripheral
C) attributional
D) 66

Question

Quizplus · Accepted Answer

This is because the elaboration likelihood model proposes two different routes to persuasion - central and peripheral. The peripheral route involves being persuaded by cues that are not related to the message itself, such as the expert status of the person giving the opinion or the behavior of friends. This route is more likely to be used when people are not motivated or able to process information deeply.

In Making a Decision You Rely on the Opinion of Experts