Research on the elaboration likelihood model of attitude change suggests that the _____ route leads to more enduring attitude change and better predicts future behavior.
A)peripheral
B)central
C)objective
D)subjective

Question

Quizplus · Accepted Answer

The central route of the elaboration likelihood model of attitude change involves careful and thoughtful consideration of the true merits of the information presented. This route is associated with more enduring attitude change and better prediction of future behavior because it involves deeper processing of information.

Research on the Elaboration Likelihood Model of Attitude Change Suggests