According to the elaboration likelihood model of attitude change,when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver,it is referred to as the
A) objective route.
B) subjective route.
C) central route.
D) peripheral route.

Question

Quizplus · Accepted Answer

When persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver, it is referred to as the peripheral route according to the elaboration likelihood model. The central route, on the other hand, involves careful consideration and evaluation of the arguments and is more likely to result in long-lasting attitude change.

According to the Elaboration Likelihood Model of Attitude Change,when Persuasion