According to the elaboration likelihood model of attitude change,when people ponder the content and logic of persuasive messages,it is referred to as the
A) objective route.
B) subjective route.
C) central route.
D) peripheral route.

Question

Quizplus · Accepted Answer

The central route is the path of cognitive processing that involves a thoughtful consideration of the message content, examining the logic and facts presented in the message. This route leads to strong attitude change and is more likely to occur when the message recipient is motivated to think about the issue and has the ability to process the message deeply.

According to the Elaboration Likelihood Model of Attitude Change,when People