An event following a response which increases an organism's tendency to make that response again is referred to as
A) a reinforcer.
B) a conditioned stimulus.
C) an unconditioned stimulus.
D) a discriminative stimulus.

Question

Quizplus · Accepted Answer

An event that increases the likelihood of a response being repeated is a reinforcer. Reinforcement can be positive (adding something desirable) or negative (removing something unpleasant).

An Event Following a Response Which Increases an Organism's Tendency