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Imagine That You Are an Advertising Executive and That Your

Question 206

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Imagine that you are an advertising executive and that your sales have been dropping for a particular brand of washing detergent. You want to design a set of advertisements that makes people feel good when they see your detergent and then you want to reinforce people for buying your product. How would you design advertisements that would condition people to feel good when they see your product and how would you reinforce people for buying your detergent?

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