According to Table 1.2 in the text, McDonald's vision is "to give each customer, every time, an experience that sets new standards in value, service, friendliness, and quality." Given this vision, which of the following might be considered to be part of McDonald's DNA?
A) information about customer preferences for various menu items
B) employee training that focuses on friendliness and customer service
C) pricing policies that offer customers exceptional value for their money
D) All of these

Question

Quizplus · Accepted Answer

All of these options are potentially part of McDonald's DNA as they all relate to McDonald's vision of providing customers with an experience that sets new standards in value, service, friendliness, and quality. Information about customer preferences can help McDonald's tailor their menu offerings and provide a better customer experience. Employee training that focuses on friendliness and customer service can help ensure that customers feel welcomed and valued during their visit. Pricing policies that offer exceptional value can help reinforce the idea that McDonald's is committed to delivering high quality products and services at an affordable price.