When a firm creates value for customers by performing activities that its competitors can't perform, the firm is said to possess
A) a good reputation
B) positive return for shareholders
C) a competitive advantage
D) intangible values

Question

Quizplus · Accepted Answer

A firm that can perform activities that its competitors can't perform has a competitive advantage. This means that it can create value for customers in a way that its competitors can't, which can lead to increased customer loyalty, higher profits, and ultimately, a positive return for shareholders. While having a good reputation and intangible values can be important for a company, they do not necessarily guarantee a competitive advantage.

When a Firm Creates Value for Customers by Performing Activities