Imagine that a US-based firm wants to begin selling its products in Mexico. Which of the following resources or capabilities are necessary for the firm to succeed in entering the Mexican market?
A) Manufacturing capacity to produce sufficient quantity of its products
B) Financial capital to support distribution in Mexico
C) Capability to market and sell its products in a country outside the US
D) All of these

Question

Quizplus · Accepted Answer

All of the mentioned resources and capabilities are necessary for a firm to succeed in entering a new market. Manufacturing capacity is required to produce enough products to meet the demand in Mexico, financial capital is needed to support distribution within Mexico, and the ability to market and sell products in a country outside the US is necessary to effectively reach Mexican consumers. Therefore, all of the mentioned resources and capabilities are essential for the firm to succeed in entering the Mexican market.

Imagine That a US-Based Firm Wants to Begin Selling Its