In order to build a competitive advantage, a firm must
A) integrate its resources to form capabilities
B) develop competencies that are distinctive and rare
C) create value for its customers
D) all of these are required for a competitive advantage

Question

Quizplus · Accepted Answer

In order to build a sustainable competitive advantage, a firm must integrate its resources to form capabilities, develop competencies that are distinctive and rare, and create value for its customers. Integrating resources enables a firm to leverage its strengths and create unique capabilities that competitors cannot imitate easily. Developing distinctive and rare competencies allows a firm to create a unique position in the market that competitors cannot replicate, while creating value for customers ensures customer loyalty and repeat business. Therefore, all of these factors are required for a firm to build a competitive advantage.

In Order to Build a Competitive Advantage, a Firm Must