In an organization using the differentiation strategy, which of the following functions is most likely to be more important than the others?
A) operations
B) marketing
C) accounting
D) personnel

Question

Quizplus · Accepted Answer

In a differentiation strategy, the focus is on creating unique and high-quality products or services that stand out from the competition. Marketing plays a critical role in communicating and promoting these unique features to the target market. While all functions are important, marketing is most likely to play a more significant role in a differentiation strategy.

In an Organization Using the Differentiation Strategy, Which of the Following