Mitigation Masters is a company that specializes in the rescue and repair of paper documents and books damaged by water. They are known all over the United States for salvaging governmental records, academic and private libraries, and museum collections. Mitigation Masters has spent years in painstaking research and practical experimentation to develop methods of drying the documents, preventing mold growth, and minimizing the fragility of damaged documents. Mitigation Masters intends to move into the international market. The best entry mode for it would be
A) licensing.
B) franchising.
C) outsourcing.
D) a greenfield venture.

Question

Quizplus · Accepted Answer

A greenfield venture would be the best choice for Mitigation Masters to expand into the international market. Their highly specialized and unique service would require them to have control over their operations and processes, and a greenfield venture would allow them to establish their own facilities and equipment while maintaining their expertise and quality standards. Licensing or franchising may not be appropriate as they may not have full control over their operations and outsourcing may not be feasible as it requires transferring their confidential processes and technology to another company.

Mitigation Masters Is a Company That Specializes in the Rescue