____ can enable a firm to have a first-mover advantage in a new international market without some of the risks involved in being a first mover.
A) A greenfield venture
B) Franchising
C) An equity alliance
D) An acquisition

Question

Quizplus · Accepted Answer

Franchising allows a firm to expand into a new international market with an established brand and business model. The franchisor provides support and guidance to the franchisee, reducing some of the risks involved in being a first mover. Additionally, the franchisee assumes most of the financial risk associated with the new venture, freeing the franchisor from investing significant capital upfront. This can allow a firm to have a first-mover advantage without some of the risks and costs involved in other entry modes.

____ Can Enable a Firm to Have a First-Mover Advantage