Which of the following is considered a decision variable in the media selection problem of maximizing audience exposure?
A)the amount spent on each ad type
B)what types of ads to offer
C)the number of ads of each type
D)the overall advertising budget

Question

Quizplus · Accepted Answer

The decision variable in the media selection problem of maximizing audience exposure is the number of ads of each type. This is because the goal is to determine the optimal allocation of advertising resources across different media types to reach the maximum number of potential customers. The other options are related to the decision, but do not represent the variable being optimized.

Which of the Following Is Considered a Decision Variable in the Media