Media selection problems are typically approached with LP by either
A)maximizing audience exposure or maximizing number of ads per time period.
B)maximizing the number of different media or minimizing advertising costs.
C)minimizing the number of different media or minimizing advertising costs.
D)maximizing audience exposure or minimizing advertising costs.

Question

Quizplus · Accepted Answer

The two most common objectives in media selection problems are to maximize audience exposure and to minimize advertising costs. Therefore, the best choice is to select the media that maximizes audience exposure while minimizing advertising costs. Choice D satisfies both objectives.

Media Selection Problems Are Typically Approached with LP by Either