The manager of the local McDonald's franchise in Bankstown had recently had her request to participate in cooperative advertising,like the other McDonald's in her district,refused by Head Office.Now she is irritated and demands fairness in treatment.This is an example of horizontal conflict.

Question

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This is an example of vertical conflict, as it involves a disagreement between different levels of the same organization (the local franchise manager and the Head Office), rather than between entities at the same level (which would be horizontal conflict).

The Manager of the Local McDonald's Franchise in Bankstown Had