Marketing communications that take advantage of social networking processes by getting consumers themselves to spread information about a product or service to others in their communities is known as ________ marketing
A) virtual
B) direct
C) public
D) relationship
E) buzz
Correct Answer:
Verified
Q37: A company's website can be an important
Q144: A promotion strategy that calls for spending
Q150: The four principal metrics used to measure
Q161: One of the tools a public relations
Q164: Public relations typically captures only a small
Q165: Advertising is moving away from _ and
Q169: Public relations seeks to build goodwill with
Q170: Although some media research companies such as
Q170: Buzz marketing takes advantage of social networking
Q172: Corporate sponsored conferences,press tours,laser shows,hot air balloons
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