LG has an arrangement with selected TV networks that allows for its advertisements for air conditioners to be aired only when the temperature exceeds 36° C.This is an example of continuity in advertising.
Correct Answer:
Verified
Q118: Reach is a measure of how many
Q126: Slice of life,lifestyle,and personality symbol are all
Q126: Advertisers have become pretty good at measuring
Q129: The most meaningful and believable benefits may
Q130: When typical consumers approach a print advertisement,the
Q132: Pulsing means scheduling ads evenly over a
Q133: The copy is the main block of
Q134: Media multitaskers are people who consume more
Q135: Continuity means scheduling ads evenly within a
Q136: Measures of media engagement are relatively easy
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents