One way to measure the ________ effects of advertising is to compare past sales with past advertising expenditures.
A)sales and profit
B)promotion and cost
C)communication
D)loyalty
E)interest and return

Question

Quizplus · Accepted Answer

The best choice to measure the effects of advertising would be to compare past sales with past advertising expenditures. This would show the correlation between advertising and sales, which ultimately affects profit. Option B refers to measuring the promotion and cost, which is only one aspect of advertising and does not give a clear indication of its effects on sales. Option C, loyalty, and option E, interest and return, are also not direct measures of advertising effectiveness but rather outcomes of successful advertising.

One Way to Measure the ________ Effects of Advertising Is