In selecting media vehicles,the planner must balance media costs against several media effectiveness factors.First,the planner should evaluate the media vehicle's ________.
A)audience quality
B)audience attention
C)editorial quality
D)market coverage
E)pass-along audience

Question

Quizplus · Accepted Answer

Audience quality refers to the characteristics of the audience that the media vehicle reaches, such as their demographics, interests, and media consumption habits. This is an important factor to consider when selecting media vehicles because it helps the planner to ensure that the target audience is being reached.

In Selecting Media Vehicles,the Planner Must Balance Media Costs Against