You are looking to advertise your new product and you want good mass-marketing coverage and low cost per exposure.You should choose ________ as your advertising media.
A)newspaper
B)radio
C)outdoor
D)television
E)direct mail

Question

Quizplus · Accepted Answer

Television offers good mass-marketing coverage and typically has a low cost per exposure due to its wide reach and ability to target large audiences.

You Are Looking to Advertise Your New Product and You