When selecting media,the advertiser must decide on the desired qualitative value,known as the ________,of a message through a given medium.
A)reach
B)media engagement
C)media impact
D)exposure costs
E)frequency

Question

Quizplus · Accepted Answer

The desired qualitative value of a message through a given medium is known as media impact. This refers to the effect that the message will have on the audience and how well it aligns with the advertiser's goals and objectives. Reach, media engagement, exposure costs, and frequency are all important factors to consider when selecting media, but they do not specifically address the qualitative value or impact of the message.

When Selecting Media,the Advertiser Must Decide on the Desired Qualitative