________ is a measure of the number of times the average person in the target market is exposed to an advertising message during a given period of time.
A)Reach
B)Qualitative value
C)Impact
D)Premium
E)Frequency

Question

Quizplus · Accepted Answer

Frequency is a measure of the number of times the average person in the target market is exposed to an advertising message during a given period of time. Reach refers to the number of people in the target market who are exposed to the message, while impact refers to the effectiveness and persuasiveness of the message. Qualitative value and premium are not relevant to this measure.

________ Is a Measure of the Number of Times the Average