Which of the following is NOT one of the major steps in selecting advertising media?
A)deciding on reach,frequency and impact
B)choosing among major media types
C)selecting specific media vehicles
D)deciding on format elements
E)deciding on timing

Question

Quizplus · Accepted Answer

Deciding on format elements is not one of the major steps in selecting advertising media. The major steps include deciding on reach, frequency, and impact; choosing among major media types; selecting specific media vehicles; and deciding on timing. Formatting decisions would be made after selecting the specific media vehicle.

Which of the Following Is NOT One of the Major