An amateur video showing the result of mixing Diet Coke with Mentos candies is an example of which growing trend in advertising?
A)YouTube webisodes
B)consumer-generated messages
C)multiple mini-campaigns
D)consumer-driven promotions
E)competitive consumer messages

Question

Quizplus · Accepted Answer

The amateur video showing the Diet Coke and Mentos reaction is an example of consumer-generated messaging because it was not produced or created by the company but rather by individual consumers.

An Amateur Video Showing the Result of Mixing Diet Coke