Which of the following criteria should be evident in a successful advertising appeal?
A)meaningful,believable and distinctive
B)distinctive,objective and measurable
C)customer-focused and competitor-centred
D)emotional,entertaining and product-focused
E)simple,short and striking

Question

Quizplus · Accepted Answer

A successful advertising appeal should be meaningful (relevant to the target audience), believable (able to gain the trust of the audience) and distinctive (able to stand out from other advertisements). This ensures that the message is effectively communicated and received by the audience.

Which of the Following Criteria Should Be Evident in a Successful