Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.
A) consumer trends
B) competitors' weaknesses
C) competitors' strengths
D) customer benefits
E) consumer emotions

Question

Quizplus · Accepted Answer

Developing an effective message strategy requires identifying customer benefits that can be used as advertising appeals. This helps to create a message that resonates with potential customers and highlights the value proposition of the product or service being offered. While understanding consumer trends and emotions can also be useful in crafting an effective message strategy, identifying customer benefits is the most critical component. Competitors' strengths and weaknesses can inform the strategy, but they are not the starting point for developing the message itself.

Developing an Effective Message Strategy Begins with Identifying ________ That