________ is the first step in creating effective advertising messages-deciding what general message will be communicated to consumers.
A)Eliminating advertising clutter
B)Message strategy
C)Media opportunity
D)Rewarding consumers
E)Selecting the medium

Question

Quizplus · Accepted Answer

Message strategy is the first step in creating effective advertising messages as it involves deciding on the general message that will be communicated to consumers. This includes determining the advertising objective, identifying the target audience, and developing the key message to communicate to them. Once the message strategy is determined, the advertiser can then move on to selecting the most effective medium and creating the specific advertisement.

________ Is the First Step in Creating Effective Advertising Messages-Deciding