A term that has come to represent the merging of advertising and entertainment in an effort to create new avenues for reaching consumers with more engaging messages is ________.
A)advertainment
B)featured entertainment
C)virtual advertising
D)mediated advertising
E)buzz marketing

Question

Quizplus · Accepted Answer

Advertainment is the term used to describe the merging of advertising and entertainment to create more engaging messages. This approach seeks to reach consumers through entertaining content rather than simply delivering advertisements.

A Term That Has Come to Represent the Merging of Advertising