In the process of developing the advertising strategy,decisions about ________ are likely to be more important than decisions about the creative elements of the campaign.
A)the right advertising media
B)sophisticated statistical models
C)setting advertising objectives
D)evaluation of the advertising campaign
E)the choice of advertising agency

Question

Quizplus · Accepted Answer

Deciding on the right advertising media is crucial as it determines how effectively the message will reach the target audience. Sophisticated statistical models, evaluation of the campaign and the choice of advertising agency are important but their effectiveness will be limited if the wrong media are chosen. Setting advertising objectives is important, but once they are set, choosing the right media to achieve those objectives takes precedence.

In the Process of Developing the Advertising Strategy,decisions About ________