The most logical budget-setting method is the ________ method because it is based on spending necessary to accomplish specific promotion goals.
A)percentage-of-sales
B)affordable
C)competitive-parity
D)objective-and-task
E)exponential smoothing

Question

Quizplus · Accepted Answer

The most logical budget-setting method is the objective-and-task method because it is based on setting specific promotion goals and determining the necessary spending to accomplish those goals. This method helps ensure that the budget is aligned with the overall marketing strategy and objectives.

The Most Logical Budget-Setting Method Is the ________ Method Because