Which method of setting an advertising budget is based on analysing competitors' spending?
A)affordable method
B)percentage-of-sales method
C)competitive-parity method
D)objective-and-task method
E)integrated method

Question

Quizplus · Accepted Answer

The competitive-parity method involves setting the advertising budget to match competitors' spending. Therefore, this is the method that is based on analyzing competitors' spending.

Which Method of Setting an Advertising Budget Is Based on Analysing