A method of budgeting for advertising that views sales as the cause of promotion rather than as the result is known as ________.
A)affordable
B)competitive-parity
C)objective-and-task
D)percentage-of-sales
E)None of the above.

Question

Quizplus · Accepted Answer

The percentage-of-sales method of budgeting for advertising views sales as the cause of promotion rather than as the result. This approach sets the advertising budget based on a fixed percentage of past or anticipated sales.

A Method of Budgeting for Advertising That Views Sales as the Cause