Advertisers should use comparative advertising appeals cautiously.Which of the following is NOT one of the dangers of comparative advertising?
A)It has the potential to invite negative or unwanted competitive responses.
B)It can upset competitors.
C)It can lead to litigation,especially when comparisons are unfounded or unfair.
D)It is not legal in Australia or New Zealand.
E)It has the potential to lead to an advertising war.

Question

Quizplus · Accepted Answer

This statement is not true. Comparative advertising is legal in both Australia and New Zealand as long as it meets certain criteria, such as being truthful and not deceptive. Therefore, this is not one of the dangers of comparative advertising.

Advertisers Should Use Comparative Advertising Appeals Cautiously