All of the following are important decisions during the process of developing an advertising program EXCEPT which one?
A)setting advertising objectives
B)setting the advertising budget
C)developing advertising strategy
D)selecting a target market
E)evaluating advertising campaigns

Question

Quizplus · Accepted Answer

Selecting a target market is not a decision made during the development of an advertising program; it is a broader marketing decision made before specific advertising strategies and campaigns are designed.

All of the Following Are Important Decisions During the Process