Mass marketers can expect consumers to distinguish between commercial message sources to maintain a clear image of a company and its brands.

Name: Mass marketers can expect consumers to distinguish between commercial message sources to maintain a clear image of a company and its brands.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumers often struggle to distinguish between different commercial message sources due to the overwhelming amount of marketing content, making it challenging to maintain a clear image of a company and its brands.

Mass Marketers Can Expect Consumers to Distinguish Between Commercial Message