New communications technologies such as mobile phones and the internet give companies new media for interacting with targeted consumers,but these new technologies also give consumers more control of the advertising messages they receive.

Question

Quizplus · Accepted Answer

New communications technologies have given consumers the ability to control the advertising messages they receive through features such as ad-blockers, opt-out options, and spam filters. Therefore, companies must create compelling and personalized messages to engage consumers and encourage them to opt-in to receive marketing messages.

New Communications Technologies Such as Mobile Phones and the Internet