Which promotional tool is described as immediate,customised and interactive?
A)segmented advertising
B)sales promotions
C)public relations
D)brand contacts
E)direct marketing

Question

Quizplus · Accepted Answer

Direct marketing is described as immediate because it allows for real-time communication and immediate response. It is customized because it is often targeted towards specific individuals or groups, and can be personalized with their name and other information. It is also interactive because it creates a dialogue between the marketer and the recipient, and can allow for immediate feedback or response.

Which Promotional Tool Is Described as Immediate,customised and Interactive