Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.
A) sales promotion
B) direct marketing
C) advertising
D) personal selling
E) public relations

Question

Quizplus · Accepted Answer

Advertising is the only option that specifies the use of a paid form of promotion by an identified sponsor. Sales promotion and direct marketing may or may not involve a paid component, while personal selling and public relations are personal in nature and not considered nonpersonal presentations.

Any Paid Form of Nonpersonal Presentation and Promotion of Ideas